Dr. Lorich loves his patients. He is driven to find the root cause of illness or disease and correcting it in a Patient Centered Way. Dr. Lorich has 20+ years working in medicine in wide ranging environments: primary care, military medicine with combat service, aviation medicine, ER medicine, family medicine, and urgent care. Dr. Lorich entered medicine at age 35. He understands what it’s like to be frustrated with a system that is meant to serve you but tries to break you.
As CEO, Dr. Lorich has set standards of quality and care that he is driven to ensure are met through every stage of a patient’s care. As Medical Director, he provides hands-on support for all members of the care team with a passion for building well-trained, happy staff. This uplifting mentality carries over to all that he does. As an example, in his limited spare time, he enjoys finding old musical instruments, rehabilitating them, and donating them to local schools.
Founder, CEO, & CMO
Dr. Michael Lorich
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Liz Lewis has a passion for people and process improvement. She is a versatile and results-oriented leader with expertise in healthcare and IT project management. As Chief Operating Officer for Sound Direct Medicine, Liz harnesses her drive for excellence to improve business operations to meet customer needs and foster organizational growth.
Liz holds a Masters of Business Administration from Saint Martin’s University, is a PMI-certified Project Management Professional, PROSCI-certified Change Management Professional, and holds a Lean Six Sigma Green Belt certification. In addition to her education, Liz has been an active member in the Thurston County community for over a decade, including coaching volleyball at both the high school and collegiate levels.
Chief Operating Officer
Liz Lewis
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Jessica Cassady started her medical training in the United States Navy as a Hospital Corpsman assigned to the Marine Corps. After completing her active-duty service, she worked as a Registered Medical Assistant while obtaining her Bachelors of Science in Nursing from Northern Illinois University. She obtained bedside nursing experience in cardiac progressive and intensive care while earning her Masters of Science in Nursing as a Family Nurse Practitioner from University of Illinois at Chicago in 2013. Since then, she has worked in multiple roles including urgent care, express care, family practice, and correctional medicine.
Chief Quality & Compliance Officer
Jessica Cassady
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At Sound Direct Medicine, we truly believe our team is our greatest asset. Our staff is comprised of skilled medical professionals who are passionate about providing the best possible care to every patient who walks through our doors. Get to know our team today and see why we are the premier choice for medical care in our community.
![Desk and hands close up view.](https://static.wixstatic.com/media/fcb1209b19c34a08b3fecce3a0445b2a.jpg/v1/fill/w_980,h_462,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Doctor%20and%20Patient%20.jpg)
Leadership
Team
Kimberly La Gra is a native-born Arkansan and has a passion for helping others become the very best version of themselves. She has been a certified personal trainer for 10 years, and in that time, she has helped hundreds of people from all walks of life. Kimberly has managed gyms and helped open them in Arkansas and Texas. She is also an IFBB Pro Women's Physique competitor with 5 years of competition experience. Kimberly graduated from South Bay Fire’s the academy and was a volunteer firefighter until becoming pregnant with her first child.
Since having her second child she's done more virtual training for people all over the world. Helping people lose weight, get off medication, become better educated about their body and eating, and improving quality of life is what she aims to do.
She is responsible for development of patient exercise and nutritional wellness programs.
Lead Personal Trainer
Kim La Gra
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Keali'i (pronounced Kai-Lee-E) Luis began his journey as a United States Army medic. After obtaining his EMT license at age 18, Keali'i advanced to become a special operations combat medic, licensed as both a national paramedic and flight paramedic. Towards the end of his army career, he became specialized as a chemical, biological, radiological, and nuclear weapons medic. He obtained his medical assistant license through NHA upon exiting the military. He then worked as a paramedic for emergency services followed by working as a medical assistant for a mobile urgent care. In total, Keali’i has 7 years of emergency medicine and outpatient care experience.
Lead Medical Assistant
Keali'i Luis
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Anthony Pidone has a passion for nutrition and the many health benefits that come with it. Helping people achieve optimal health with a foundation of good nutrition is his goal. He has over 3 decades of experience in the health and fitness industry both studying nutrition and competing as a body builder.
Facilities Manager & Nutritional Consultant
Tony Pidone
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![Couple jogging](https://static.wixstatic.com/media/11062b_268cc340724e4e1c85572030f2af476b~mv2.jpeg/v1/fill/w_150,h_90,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/11062b_268cc340724e4e1c85572030f2af476b~mv2.jpeg)